SOHAM

LODHA

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  • BAREBONES TO FLESHED OUT DESIGNS

  • AUTOMOTIVE UX

  • PRODUCT DESIGN

  • WEB DESIGN

  • MARKETING

Engineer turned UI/UX Designer based in Berlin.

I love turning complicated systems into easy to understand

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DIVERSE PROJECTS

DIVERSE PROJECTS

Selected Projects

Contentful

2025-2026

My experience working at Contentful, working across B2B designs and marketing disciplines.

Disciplines:

  1. UX Design

  2. Blog Production & Copyediting

  3. AI Workflows

  4. Pilot Reviews

  5. Asset Management

707 OS

2026

An automotive infotainment based on a model to reduce driver distraction. Fully functional as a Figma Prototype.

Disciplines:

  1. Automotive UI/UX Design

  2. HMI Research and design

  3. Usability Testing

  4. Ergonomics research

  5. Design System

  6. Brand Design

ROJA

2025

A mobile learning app which syncs podcasts/music to the Google Maps route the user is traveling to.

Disciplines:

  1. Mobile UI/UX Design

  2. Brand Guidelines

EYE

2025

Mental wellness AR app which uses AI generated music to simulate relaxing visuals in front of the users FOV.

Disciplines:

  1. VR/AR UI/UX Design

  2. 3D Modelling

  3. Coding for AI Music Generation

TRSC

2023

A speculative mobile app to track mech fighting

Disciplines:

  1. Mobile UI/UX Design

  2. Motion Design

  3. Design System

  4. Brand Design

My Skillset

01

Automotive UX/HMI

Automotive UX/HMI

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach, thinking about what belongs on a screen, what belongs on a control you can find without looking. While keeping in mind how a system stays clear across a cluster, a head unit and everything in between.

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach.

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach, thinking about what belongs on a screen, what belongs on a control you can find without looking.

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach, thinking about what belongs on a screen.

02

Product Design

Product Design

End-to-end UX and UI for digital products, from research and user flows through to screens that are ready to build. I take my time with wireframes and mock-ups before jumping into design, because getting the structure right first saves rebuilding it later.

End-to-end UX and UI for digital products, from research and user flows through to screens that are ready to build. I take my time with wireframes and mock-ups before jumping into design.

End-to-end UX and UI for digital products, from research and user flows through to screens that are ready to build. I take my time with the entire process.

03

Design Systems

Design Systems

Components, guidelines and rules written down clearly, so a team can keep things consistent as the product grows. The aim is a system that still works once I have handed it over.

Components, guidelines and rules written down clearly, so a team can keep things consistent as the product grows. The aim is a system that still works once I have handed it over.

04

Web & Mobile Design

Web & Mobile Design

Websites and mobile apps, from layout and interaction through to prototypes. I build the sites myself in Framer and I write HTML and CSS, so I have a good sense of what will work before I draw it.

Websites and mobile apps, from layout and interaction through to prototypes. I build the sites myself in Framer and I write HTML and CSS.

Websites and mobile apps, from layout and interaction through to prototypes. I build the sites myself in Framer and I write HTML and CSS so I understand

feasibility.

05

Brand & Visual Design

Brand & Visual Design

Typography, colour, layout and identity. I usually work on this alongside the interface, so the brand and the product feel like they belong together.

Typography, colour, layout and identity. I usually work on this alongside the interface, so the brand and the product feel like they belong together.

06

AI Workflows

AI Workflows

I perceive AI as a tool not a competitor, for research, image generation, and automating the repetitive parts of production. It helps me move faster and try more ideas.

I perceive AI as a tool not a competitor, for research, image generation, and automating the repetitive parts of production. It helps me move faster and try more ideas.

Testimonials

A fast black sports car races down the highway.

Contentful

"Soham quickly became a trusted contributor across blog production, content operations, design, and emerging AI-assisted workflows. He's a wizard with design mockups. What stood out most was his willingness to learn quickly, take ownership, and adapt to the messy realities of cross-functional content work."

— Bulent Yusuf, Senior Marketing Manager. (Summarized)

A person stands in a sandstone cave.
closed window
An orange cube-shaped side table is shown.
A fast black sports car races down the highway.

Contentful

"Soham quickly became a trusted contributor across blog production, content operations, design, and emerging AI-assisted workflows. He's a wizard with design mockups. What stood out most was his willingness to learn quickly, take ownership, and adapt to the messy realities of cross-functional content work."

— Bulent Yusuf, Senior Marketing Manager. (Summarized)

Let's Connect

sohamlodha40@gmail.com

sohamlodha40@gmail.com

sohamlodha40@gmail.com

Made with love by Soham Lodha

Made with love by Soham Lodha



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